Michelle Fehler is a Biomimicry Professional and a Visual Communication Designer who is passionate about connecting Nature's strategies to design. Her goal is to enable designers to tap into this vast database of inspiration in order to find innovative and creative solutions. Her research focuses on defining a life-centered design thinking methodology that allows the infusion of biomimicry thinking into the traditional human-centered design process. She is looking at various tools and processes that make the biomimetic approach more accessible to designers.
As a Clinical Assistant Professor at The Design School at Arizona State University, she teaches various multi-disciplinary design studios, lectures, and seminars to undergraduate and graduate students. In addition, she teaches a practicum course as part of the Master's Biomimicry Program at ASU. She has presented her work at various conferences such as at the World Usability Day, AIGA Y-conference, AIGA Phoenix Design Week, SustainbleUX, Audubon society, Liberty Wildlife, and Target HQ. Her work has been published in the Cooper Hewitt's Summer 2019 Design Journal as well as in The Design Journal, a peer reviewed International Journal.
Michelle has been focusing her research interests in Biomimicry, Visual Communication, Sustainability, Typography, Layout Design, Story telling, Motion graphics. She is a life-long learner with several degrees and accolades including an M.S. Biomimicry, Arizona State University 2018, Biomimicry Professional Certification in-person immersions through B3.8 2018, M. S. Design: Interaction Design, Arizona State University, Arizona 2012, B.S. Design: Graphic Design, Arizona State University, Arizona 2006, A.A.S. Motion Picture and Computer Graphics, Scottsdale Community College, Arizona 2002, and K.V. Business, Swiss Business Management School, Zurich, Switzerland 1992.
Recorded 12.10.2019, Aired 12.16.2019
Links of Note
Where to find Michelle Fehler online
- University of Arizona: herbergerinstitute.asu.edu/profile/michelle-fehler
- Nature Factor: naturefactor.com
- LinkedIn: linkedin.com/in/michelle-fehler
- Instagram: @nature_factor
Mentioned during this podcast
- Cooper Hewitt Design Journal: "Nature’s Notebook” Summer 2019
- The Design Journal, “Hidden Treasures: Discovering the Design Potential of Natural History Collections” May 2019
Music featured on this Episode
- Opening and closing track: “Street Background Vlog Hip-Hop”
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Where to find Pete Bella online
The DESIGN DEDUX™ Podcast (formally The DESIGNED Podcast) is a professional broadcast quality podcast exploring art and design studies for educators, mentors, students, and practitioners that are pursuing success in their work.